A team built around strategy, creativity, commercialization & execution.
36Five X is a Malaysian experiential marketing and activation agency that designs, builds and operates brand platforms, sports properties and community ecosystems.
From event operators to platform builders.
36Five X started as an experiential marketing and event-led business — built around the belief that memorable experiences drive lasting commercial value. Today we're evolving that foundation into something bigger: a brand and venue activation business that connects strategy, creativity, marketing, commercialization and on-ground execution under one roof.
We work with brand owners, venue operators, government-linked entities, event organisers and IP owners. Whether the brief is to activate a venue, launch a sports property, or commercialize a brand campaign — we're built to think it through, build it out and operate it long after the launch.
Most of our team has spent the last decade running events for global IPs, broadcasters and federations. That's the muscle memory we bring to every project.
We aim to be the main partner in your growth journey.
An extension of your commercial and marketing team — sweating the strategy, owning the build, and accountable for the outcome.
How we show up.
Sweat the brief
We push back. We ask the harder questions. We earn the answer.
Own the build
We don't outsource accountability. The team that pitches it ships it.
Commercialize honestly
Sponsorship and ROI are baked into the idea — never bolted on later.
Respect the crowd
Every event is for the people in it. We design for them first.
Founder-led, team-driven.
Decades of operations, broadcast and sports-marketing experience between the partners. Hands-on at every brief.
Mizal Ghazali
Strategy, commercialization and partnership architect. Sets the company direction and leads major venue / IP conversations.
Azman Fahmi Osman
Creative-led producer with deep experience in live broadcast, sports operations and on-ground experience design.
Want to know how we'd approach your brief?
Tell us what you're planning. We'll come back with a perspective worth your time.