ESC Iskandar Puteri — a venue ecosystem for sports & lifestyle.
Repositioning EduCity Sports Complex into a lifestyle, sports and activation hub for Iskandar Puteri.
From campus complex to city anchor.
ESC sits at the heart of Iskandar Puteri — the development zone shaping southern Johor's next decade. As operating partner, 36Five X is reprogramming the venue calendar around sports, family lifestyle, youth culture and brand activations.
What ESC delivers.
Sports IP hosting
International tournaments, national leagues and amateur events.
Brand activation
Multi-day brand experiences leveraging the venue footfall.
Community programs
Year-round running, family fitness and youth academies.
Hospitality & commercial
F&B, merchandise, partner zones and VIP programs.
Broadcast-ready production
On-site capability for livestream and broadcast.
Sponsor & tenant integration
Sponsorship inventory and long-term tenant programs.
Want to bring an event, brand or program to ESC?
Tournament hosts, federations, brand sponsors, F&B operators — we're actively building the partner ecosystem.