Where strategy,
activation and experience
come together.
36Five X is an experiential marketing and activation agency. We build brand platforms, sports properties, community ecosystems and live experiences that connect people, culture and commercial value.
We don't just market experiences —
we build, operate and grow them.
From world-class sports properties to grassroots community activations, 36Five X is the partner brands and venues come to when they need experiences that move people and generate commercial outcomes.
Read our storyRun, ride, race or book a court.
Live events with registration on one side. On-demand court bookings on the other. Both powered by 36Five X.
Six pillars. One team.
From the strategic spark to the on-ground execution and the post-event highlight reel — we own the whole arc.
Strategy & Ideation
We start with the brief, the audience and the commercial intent — then build a strategic concept that earns attention and delivers value.
ExploreBrand & Creative
From identity systems to campaign creative, we design ideas that look right, feel right and move people to act.
ExploreMarketing & Promotions
Audience-first marketing that goes beyond reach — we build engagement that drives ticket sales, footfall and brand affinity.
ExploreSponsorship & Commercialization
We package, pitch and unlock commercial value for properties — from sponsorship inventory to long-term partner ecosystems.
ExploreEvent & Venue Activation
End-to-end planning and on-ground execution for sports, lifestyle, community and brand-led experiences.
ExploreContent & Digital Storytelling
Live broadcast, social-first content and post-event reels that extend every experience into a sharable, searchable asset.
ExploreStories from the field.
Campaigns, venues, brand activations and IPs we've built and grown across sports, lifestyle and community.
L'Étape Johor
Made the official Tour de France amateur race at Desaru Coast the 2nd biggest L'Étape race in the world.
Spartan Race Malaysia
Brought the world's #1 obstacle race into Malaysia at JDT Stadium, Johor.
World Pencak Silat Championship
Operated the 19th edition of the world championship across staging, broadcast and commercialization.
Tokyo Auto Salon Kuala Lumpur
Brought Japan's annual performance auto show to Malaysia as a multi-day cultural festival.
SPISC — Sarawak Premier International Silat
Inaugural premier silat championship positioned as a flagship in the global silat calendar.
We don't rent the stage. We build it.
ESC, Xperia, Domestique — owned and operated experience ecosystems where strategy, commercialization and on-ground delivery meet.
We invest in platforms because experiences that scale need infrastructure. Owning the venue, the IP and the audience lets us deliver outcomes our partners can't get anywhere else.
Explore platforms
ESC Iskandar Puteri
Repositioning EduCity Sports Complex into a lifestyle, sports and activation hub for Iskandar Puteri.
Explore platformXperia
Community-led festival, running and lifestyle formats built and operated end-to-end by 36Five X.
Explore platformDomestique by LTdL
Amateur cycling property integrated with Le Tour de Langkawi to grow the cycling pyramid in Malaysia.
Explore platformWe're proud to work with some of the world's biggest names in the industry.
Brands, federations, government bodies and tourism partners collaborating with us to deliver commercial outcomes.
Strategy that ships. Execution that lands.
Our edge is the seam between thinking and doing. We sweat the brief AND the build. We commercialize AND we operate.
Strategy + Execution
We don't hand off the deck. The team that pitches it builds it.
Commercial Mindset
Every idea is pressure-tested for sponsorship, ticketing and ROI before it ships.
Strong On-Ground Delivery
Crew, suppliers and venue partners we've worked with for a decade — not a moodboard.
Community Understanding
Sports, culture and youth audiences in Malaysia are our home turf, not a research deck.
Field notes from the ground.
Stories, recaps and ideas from the world of sports, events, venues, brands and community activation.
Malaysian karate athletes selected for Asian Games
Five Malaysian karate athletes earn slots at the upcoming Asian Games following the national selection.
Kazakhstan championship victories in karate
Malaysia returns from the Kazakhstan championship with a haul of medals across multiple weight classes.
L'Étape Johor 2026 event coverage
Behind-the-scenes from this year's L'Étape Johor — a record turnout for the official Tour de France amateur race in Asia.
Got a brief, a venue, or a crowd to move?
Tell us what you're planning. We'll bring the strategy, the creative and the boots on the ground.