Platforms & Properties

We don't just market experiences — we build and operate them.

36Five X invests in owned and operated experience ecosystems — venues, IPs and community platforms — that scale beyond a single campaign.

Owned ecosystem

What makes us different.

Most agencies stop at the campaign. We invested in platforms because experiences that compound need infrastructure — venues, IPs, audiences, data.

Repositioning EduCity Sports Complex into a lifestyle, sports and activation hub for Iskandar Puteri.

Community-led festival, running and lifestyle formats built and operated end-to-end by 36Five X.

Amateur cycling property integrated with Le Tour de Langkawi to grow the cycling pyramid in Malaysia.

For partners

Whether you're an investor, a government agency or a brand sponsor — our platforms give you scale that isolated campaigns can't match.

We control the venue calendar, the brand and the audience — so partners get long-term value, not a one-off slot.

Xperia and Domestique are 36Five X-owned brands. We can move fast and align them to partner objectives.

Year-round community activity gives partners better targeting, retention and ROI signal.

Sponsorship, ticketing, hospitality and merchandise all flow through one operating layer.

Let's build together

Sponsorship, ownership, joint ventures, government partnerships — we're open to the right conversations.