Brand Activations

Tokyo Auto Salon Kuala Lumpur

TASKL

The Challenge

Adapt Tokyo Auto Salon — Japan's premier performance and aftermarket car show — into a multi-day cultural festival format that resonates with Malaysian car culture.

The Idea

Treat it as more than a car show. Layer in Japanese street culture, motorsport heritage, lifestyle programming and brand activation tracks for sponsors.

The Execution

End-to-end festival production. Exhibitor program, brand activations, ticketed entry, hospitality, content production, sponsor integration.

The Results

The largest Japanese auto culture festival in Southeast Asia, with strong cross-border media reach and sponsor satisfaction.

60K+
Visitors
150+
Vehicles displayed
40+
Brand activations
Gallery
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